Friday, September 22, 2017

5 Effective Free SEO Tools Should Be Used to Improve your Website Traffic

5 Effective Free SEO Tools Should Be Used to Improve your Website Traffic

Now a days there are lots of Preimum and free SEO tools available. These free tools helps to increase your traffic, reputation, rank and more. I below mention some of the best collection of SEO free tools. It is most powerful and effective.

Google Anlaytics
Google Webmaster Tools
Keyword Planner
Woorrank
Ahrefs

1. Google Analytics

Google Analytics is the most important in SEO. It can helps to show your web stats and search insights. These analytics provide high quality information  about trffic. There are lot of data source like Users, bounce rate, Session, Pageviews, Audeince overview, Geographics and Acquisition and Behavior. The GA is nothing but how many users come from our website  via Social media, Organiserch, Referred URL.

2. Google Webmaster Tools

Google Webmaster Tools is the best free tools in the SEO world. It helps to show your website errors, website analysis, alerts, and more. Once add WMT to your website then will show your all data, Such as Crawl Errors, Search Traffic, Page Index, internal links, security issues, search apperances and more.

3. Google Keyword Planner

In SEO keyword is the most important, because without keywords you can't search anything in Search engine. If you want search Keywords, there are many keyword tools available such as keyword planner and keywordtool. But Keyword planner is the best one. If you search keywords in Keyword planner will show avg. month searchs and budget bid.

4. Woorank

If you want see your website analysis,  Woornk is the best SEO free tools. You can analyze your website and generate audit report. 404 errors, Geodata, socialnetwork data, mobile section, responsive, website page speed, user traffic estimtion, Alt tag, meta tags and more.

5. Ahrefs

Ahrefs is one of the best backlinks & competitor analysis freemimum tools. It can helps to show your backlinks report, competitor analysis report, do-follow links, no-follow links, DA, PA, referring pages and more.

Thursday, September 21, 2017

The 14 top rated digital marketing techniques for 2017

1. Content marketing trends

Content marketing has been in the top 3 for the last 3 years we have run this post, so we focus a lot on how to create an integrated content marketing strategy through advice in our content marketing toolkit.

Our research with HubSpot, illustrated in the Competing on Content infographic, shows that more businesses are now using a strategic approach (40%), so this is a trend we can expect to see continuing in 2017. We can also expect that there will be more focus on Measuring Content Marketing ROI as the cost and competition within content marketing increases.

At a practical level, Martech Guru Scott Brinker has talked about the 4th Wave of Content Marketing and I'm seeing more and more examples of interactive marketing apps - like our capability graders and also personalisation tools recommending content. Read his article, introducing it, a great read and you can check out the ionInteractive examples of interactive content marketing.

4th_wave_content_marketing_600

2. Big Data

As defined in our question, Big Data marketing applications include market and customer insight and predictive analytics.

The 3Vs of Big Data show why this is a key trend selected by many, who have experienced the increase in volume, real-time data and data formats in their business and want to exploit the value to increase sales through personalisation on websites and through email marketing through predictive analytics - a topic we have covered many times on our blog.  It's also closely tied into machine learning where Big Data is mined to identify propensity to convert given different customer characteristics and behaviour.

Big Data
Image original source from Diya Soubra in a Data Science blog - The 3Vs that define Big Data

3. Marketing Automation (including CRM, behavioural email marketing and web personalisation)

Like content marketing, marketing automation has been in the top 3 for the last 5 years we have asked this question. Many businesses still have potential for improving their automation as our research on the State of Marketing Automation shows.

To help with this knowledge gap, I think I have given more webinars and talks on Marketing Automation than on any other topic in 2016. The most common questions at the end are 'where do we start' and 'how do we get to the next level'. These questions are answered in our Email marketing and marketing automation toolkit which includes a free interactive capability review to score your use of email marketing automation. As businesses progress up the learning curve I expect more businesses to be putting lead scoring in place, or refining it and learning the best places on the journey to feature content through predictive analytics.

4. Mobile marketing (Mobile advertising, site development and apps)

Mobile was in the top 3 three years ago, but as more companies have adopted mobile responsive web design and email templates they have seen less need to focus on it, or at least there are fewer opportunities for growth.

However, research shows that retail conversion rates are significantly lower on smartphone, so there is work to be done for many businesses to optimise conversion on mobile, although they will likely always stay lower than desktop.

Mobile also has a large impact on search marketing as Google vigorously follows its mobile first mantra. To me, it's a somewhat misleading mantra, since the reality is that many web users are still using desktop, laptop and tablet devices and there is a danger with mobile responsive designs that conversion on higher resolution screens may fall if mobile optimised. Instead, leading companies are looking at adaptive mobile design approaches which have the benefit of serving more relevant, contextual content and CTAs for users and reducing load times.

'Mobile first' is also misleading if we look at the overall customer journey since often different devices may be involved at different points. So a better vision for mobile strategy is treating it as part of a multiplatform or multichannel strategy. As this data from comScore highlighted in our mobile marketing statistics research shows, the multiplatform ribbons for all countries are much broader than users who are mobile only or desktop only.

5. Social media marketing including Social CRM and Social Customer Care

When I meet marketers at events and training I find there is still huge interest in social media, thanks to its reach and options to engage audiences and encourage advocacy or 'social media amplification' to give it the full treatment.

Our social media research statistics summary shows continued growth in social media usage overall, but with reduced popularity of some social networks in some countries. For example Twitter and Facebook are in decline or plateauing in many western markets while Snapchat, Instagram and Pinterest are still growing in usage.

Trends in social media marketing are often controlled by the efforts of the social networks to monetise and this has seen Facebook and Instagram, in particular make changes such that businesses now need to 'pay to play' to get the reach needed to have an impact. They have continued to innovate in their targeting and remarketing options. Jason DeMeyers has these interesting views on social media trends for 2017.

6. Conversion rate optimisation (CRO) / improving website experiences

This is the technique I selected a year ago as the way Smart Insights would see the most growth from in the year ahead. It's higher in popularity than previous years, but I still wonder whether many businesses are missing out on a more data-driven approach to increase leads and sales from their websites.

I saw this chart of the volume of structured tests presented by a major multichannel retailer who wanted to scale the number of tests they were running. It a great way to show the need to test extensively since only a third have a positive test. It also shows how competitors may be getting ahead if they are testing more extensively.

7. Internet of Things (IoT) marketing applications

IoT is one of the most important marketing technology applications of the last 2-3 years, but it is of most relevance to devices makers and retailers, so it is relatively high-up in this ranking of priorities.

There are expected to be 75 billion connected devices by 2020, meaning there will be ten times as many devices able to talk to one another as there will be people on the planet! The implications are huge and far ranging. All this sharing of data will transform the way we live our lives.

Our article covering opportunities and examples of marketing applications of the Internet of Things has this useful summary of alternative applications:

Smart Products Road Map

8. Search Engine Optimisation (SEO or organic search)

Mobile marketing SEO techniques will be particularly important in 2017 with Google's recent announcements about the mobile index and AMP. We have seen huge increases in AMP smartphone traffic since September 2016 when Google rolled AMPs out beyond Google News. AMPs are targeted at publishers, but should be considered by businesses with an active blog too in my opinion.

We have been covering these announcements and improvements in our other alert posts:

How Google's mobile-only index will change search in 2017
Google to start penalising sites that use pop-ups
Stop everything and implement AMP pages

9. Wearables

Wearables are one of the hottest consumer consumable commodities (e.g. Apple Watch, activity trackers, augmented reality)

10. Paid search marketing

Google AdWords is the most important form of Pay Per Click and here Google has been pursuing their 'Mobile-first' strategy by building out these features.

11. Online PR (including influencer outreach)

Online PR today is inextricably linked with Content marketing, SEO and Social media, or it should be. But this doesn't get a top rating since the others are important.

 12. Communities

These are branded niche or vertical communities.

13. Display advertising

This includes banners on publishers, ad networks social media including retargeting and programmatic.

14. Partnerships including affiliate and co-marketing

A neglected aspect of digital marketing, perhaps unsurprisingly unsexy.

Other trends

This is an interesting category since readers can tell us what we're missing. Suggestions here include:

Account Based Marketing (ABM) - relevant for B2B marketers targeting large accounts we have a new guide in our B2B toolkit on this early in the new year.
Digital OOH (Out-of-home) - A surprising one for the number one technique
Employee advocacy and feedback - interesting to see the internal marketing perspective - again surprising to see as the main growth point
Machine Learning - as mentioned at the top of the article
Omnichannel and multichannel attribution - both good for reminding us that it is the way that these channels work together to support each other that is often most important - the reason why many members are looking for advice on an integrated marketing strategy


For more Details Visit us @ Webdoux


Sourcesmartinsights.com

Wednesday, September 20, 2017

SEO Web Design Services - A Successful Web Presence For Online Business

A strong web presence is important for any online business. SEO web design services help build a successful web presence for online businesses. The main purpose of SEO website design service is to optimize the site for maximum visibility and get your e-business out in the forefront on the Internet.

Professional Website Design Service Pack

SEO service providers offer e-commerce solutions for your business products and services. They design websites that are easy to use, attractive and memorable by providing appropriate and attractive design elements; specialized keyword choices; Meta-tag and Alt tag optimization; strategic linking; structure optimization and content optimization. In addition to these, SEO web design services package includes:


  1. E-commerce web development 
  2. Search engine friendly website design 
  3. Brochure style web design 
  4. Online business consulting 
  5. Easy to use shopping cart design 
  6. Database driven websites 
  7. Logo design 
  8. Dynamic website development 
  9. Website maintenance 
  10. Macromedia Flash website design

Web designing services in Chennai

Excellent Website Design - Offers Several Benefits

These services help both small and medium sized businesses to attract free targeted audience from the search engines by combining the marketing message with eye-catching web designs and layouts. An excellent site design helps your business to:


  • Increase sales and profits 
  • Generate real customer responses 
  • Enhance the branding of your business 
  • Enhance website ranking in search engines such as Google, MSN, Yahoo, and Alta Vista


Build Your Website

Anyone looking to exploit SEO web design service can choose a leading SEO company that offers excellent professional services at affordable prices. Most of the SEO firms have a team of web designers, innovative graphic designers, developers and search engine optimization consultants to provide a full range of web design services for your Internet business creation, promotion and support.

This content copied from viralseoservices.com

Tuesday, September 19, 2017

7 Steps to Sell Your Boss on Social Media Marketing

With words like "tweet," "blog" and "unfriend" entering our standard lexicon, there's no question that social networking has a significant place on our contemporary culture. And it's no surprise that many companies have been using social media online to connect and communicate with their customers online.

But the benefits of social networking aren't always immediately apparent to some. And that is especially true for businesses who are interested in having a lot of control over their brand name and brand image. Convincing some that every business has something to gain from online media marketing can be difficult. It can be hard to see how Web 2.0 marketing can result in a positive return on investment (ROI).

When it comes to convincing your boss or colleagues to invest in social networks, it helps to have a plan.

Here the 7 steps you can take when it comes to selling social media marketing to your boss or company.

1. Explain how social media is an unbeatable research tool. When a company is effectively tapped into the social media landscape, they get to hear a lot of chatter that they wouldn't hear otherwise. Those engaged in social media marketing campaigns will be able to monitor channels for any mention of their company, competitors, industry, clients and potential clients. Setting up a social media marketing listening campaign lets a company know who is participating and what is happening.

Thanks to tools and services like Quantcast, Alexa and TweetMeme, it is now easier than ever to track and measure what people are talking about online. This information is invaluable for developing future marketing strategies, both online and offline.

Social Media Marketing


2. Match the benefits of Web 2.0 marketing with your company's goals. Whether your company or your client is a service provider, a business to business specialist or a business to consumer retailer, there's a social media marketing strategy for them. But in order to convince others of online media marketing's benefits, you have to be aware of the company's goals. Do they want to enhance their customer service operations? To they want to reduce costs? Do they want to manage their reputation? Social networking can do a lot to help achieve all those goals. When you know what your boss or company wants, you can show how this will help them achieve it.

3. Start small. Even if they're not bullish on social network marketing, your boss or others at your company are probably aware of the range of social applications and services that are out there. They may think that launching a social marketing campaign will be a huge undertaking, one that will require many work hours just to set everything up.

But that's not necessarily true. A Web 2.0 marketing campaign doesn't have to include a setting up a Facebook Fan Page, a Twitter account, a blog and a YouTube channel. In fact, it's often easier to start small. Figure out which service will best match the stated goals of your boss or your company. It may be something as simple as registering a Twitter account and starting to engage people via tweets. Starting small requires little time and less cost. But the results can become apparent quickly. You can even begin to measure such results with a tracking service like Quantcast.

4. Set up a strategy and follow it. A social media campaign can appear strange and different, even to people who have plenty of marketing experience. If you don't have a clear strategy for implementation and execution, reactions to your plan will be understandably skeptical to your social media marketing strategy. Take time to explain each step of the plan, describe why it's being done and how it will benefit the company.

5. Look for examples of social media success. Lots of businesses, large and small, well-known and unknown, have been able to already achieve a lot with social media marketing. From Charles Schwab to FujiFilm to Goodwill, there are countless examples of companies who have been able to successfully use social networking to achieve their corporate goals. Find them and broadcast the results.

6. Anticipate Questions. It's natural for people to be skeptical of new things and new ideas. While you may be well aware of the benefits of social media marketing, keep in mind that resistance may simply be the result of some people being overly cautions. That's why it's important to anticipate any and all questions or objections someone may raise. Find good case studies and other examples of social media marketing successes. Have these on hand to use as examples. Here are some common questions that skeptical bosses may have about social media marketing:

Our customers aren't online. This line of reasoning is being used less and less, but some companies may still think this is true. The truth is, at the cusp of the 2010s, nearly everyone is online. Online activity isn't restricted to any gender, income level, education level, or location. There are countless surveys to prove this. One of the largest survey groups, the Pew Research Center, frequently provides data for online use, broken down by several categories.

What if someone writes something bad? This is a common fear among those resistant to social media marketing. But studies show that when companies engage with customer complaints and criticisms, they end up looking better than before. Mention that people will likely complain whether you're engaged in social media or not. It's better for nearly every brand to appear involved with its customers. Even the angry ones.

It's too time-consuming. After setting up social media marketing accounts on networks like Facebook and Twitter, the actual maintenance doesn't take that much time at all. You can spread social media marketing efforts among the staff, or you can task a single person to handle it. Either way, social media marketing doesn't require countless work hours. Create a timeline showing the typical amount of time one will spend on social media every week to help prove this point.

7. Make your case. Prepare a short, punchy presentation that hits on all the above topics. Give your boss or colleagues plenty of time to ask questions. Think about your boss or colleagues' personal preferences and consider how you can best sell your Web 2.0 marketing idea. And remember that there may be some things you don't know. Social online marketing is still relatively new, and that means that there are still many unanswered questions out there. Be honest about what you don't know, but make sure to point out all possible benefits to Web 2.0 marketing.

Social network marketing is an exciting new medium that companies can use to achieve just about any business goal. By convincing your colleagues or your boss of the effectiveness of this type of online marketing, you'll be on your way to discovering the enthralling, challenging and rewarding new world of online business networking.


Note: This content copied from http://www.searchcircus.com/

Monday, September 18, 2017

5 Types of SEO Services That You Should Avoid Like The Plague

SEO services in Chennai

SEO Services were probably not the first thing on your mind when you decided to set up your new blog. You probably thought you would overcome all of the technical difficulties of getting up and running, start creating gobs of awesome content, and sit back as your hundreds of thousands of fans adored you.

Yeah, right. You quickly learned that there was a lot more to getting visitors to your site than just creating good content. You have to promote your site and get people to notice it.

Certainly you have since learned about SEO and are now on the hunt to find some SEO services that can help you boost your rankings in the search engines for the terms you want. But if you are going to benefit from intentional SEO, you need to be aware of the services that you have to avoid.

This article highlights five SEO services that might actually hurt your ranking in the search engines or even get you taken off completely. Avoid these tips at your own peril.

Link Building Services

There are several services that provide you with the ability to write small blog posts and have them distributed to other sites. These are known as link building services, and there are many popular services available.

While they can be effective if done correctly, the problem is that many providers are very savvy, and leave patterns that the search engines quickly recognize which sites are a part of the network. Any links coming to your site from these sources will not provide you the boost that you are looking for, and may even harm your rankings.

If you are thinking about signing up for one of these services because of the easy backlinks you can generate, you should ask some detailed questions how they will operate before proceeding. Here’re some questions to ask. What anchor text would they use? The answer should be a wide variety relevant to your topic. What type of content? Uniquely written at least 500 words.

Blog Comment Services (and Automated Software)

You have heard before that one of the best ways to promote your blog is to participate on others. You know this is true, but who has time to comment on all of those blogs to get some extra readers? Eventually, you will find out about blog commenting services.

Run. Far. Away.

You want to avoid these services because often they will include spammy body copy with a link back to your site. Most of the time, the comment will get noticed as spam and be refused from the site. And then your domain may even be penalized for being so heavily associated with spam.

Finally many blogging platforms have plugins that automatically insert “nofollow” HTML tags to links in the comment section. This means searches engines would not assign any weight to these links in their ranking consideration. So it defeats the purpose all together.

One caveat is if you use a reputable Social Media service company who will actively build relationships on your behalf with other blogger. That might be worthwhile in the long run because other bloggers might then voluntarily add the link of your website to their blogs.

.EDU and .ORG Backlink Services

There are websites and products that promise to boost your ranking in the search engines by providing you with links from .edu and .org domains. What they do is take advantage of forum software loopholes. These are considered blackhat techniques and are frowned upon by the search engines.

The company providing this services will merely create a profile on a forum with a link to your website. It’s totally worthless, though, because the search engines almost always ignore these links.

Article Spinning Services

Article spinning is one of those things that sounds great in concept, but just doesn’t ever hit the mark. Imagine if you could rewrite every word in this sentence using an equal synonym. You would have a completely original article that wouldn’t need to be rewritten!

Think again! The reality is that these articles come off sounding more like something written by an intoxicated foreigner than anything you or I would ever write. These articles are detected by the search engines and usually flagged.

The site receiving the link is often going to get some kind of penalty. It’s in your best interest to pay decent writers fair wages to create unique and engaging content if you’re going to go this route.

Anything Labeled Black Hat or Gray Hat

In the world of computers, black hats are worn by the bad guys, and white hats are worn by the good guys. Since everyone knows there are shades of gray, there are also gray hats. Knowing what kind of search engine techniques the service you are looking at is important.

You want to make sure to avoid anything that is black hat or gray hat. These are tricks that take advantage of current loopholes in the way the search engines work. And this often means that you are going to eventually suffer a penalty when you are found out.

You can also always ask the company providing the service whether or not what they are doing is considered gray hat SEO trends. If it is, then that means they are mixing some shades of acceptable behavior with some shades of unacceptable behavior. You need to avoid this at all costs.

If you have spent any amount of time building up your blog and are trying to give it a boost so that you can have more readers, you might be better off taking advantage of a Facebook ad campaign, or a Google Adwords campaign. To use these black hat techniques will not help you get serious, long-term readers to your site. You might boost your search engine rankings just a little bit, but in the long term you are going to pay dearly.

Avoid the services listed in this article at all costs if you want to protect your existing rankings with the search engines. The number one thing to remember is that you should always be creating content that is for people, not for search engines. Do this and you will succeed!


Reference Link: https://theblogpress.com

Thursday, August 24, 2017

9 Benefits of Choosing a Reliable and Quality Web Designing Service

The e-commerce market has become so competitive, so much that small and large businesses are struggling. The key solution for survival for any e-commerce business is an outstanding and remarkable website. Take note that netizens are extremely careful and judicious when browsing websites nowadays; thus, a need for adding a professional touch to your website is a BIG YES. If you want to be ahead of your competitors, then seek some quality web designing services. Hire an expert and take pleasure in the top quality results! A lot of experts in website design and development services are readily available, the critical task on your part as a client is to identify and choose a reliable one. Hiring their services will absolutely benefit you in a bunch of ways.

Professional Approach

Just a glimpse at a professionally built website from the web designing service provider will give you a hint of the amount of professional elements which is incorporated into the website's design. The layout, combination of colors, banner design, logo design, title and even the incorporation of appropriate and unique content stands up to demonstrate the power of good design.

Web Design services

Consistent Brand Identity

A team of professional will create a visual language for your brand with the aim of being consistent across diverse contexts. Your website, logo and business cards must work hand in hand to form a coherent whole. Remember, a brand which has a steady visual language leave a more unforgettable impression than a brand with an unclear visual language.

SEO Friendly Design

A further significant feature is SEO friendly design. Higher levels of scalability for search engine spiders and crawlers are a result of a well-optimized and an excellently website with the right pixel. There is actually a procedural approach to accumulate a well-optimized website and a professional team can bring that into existence.

More Visitors and Eventually More Clients

You want as much as thousands of individuals to visit your website and buy your products or hire your services. Visitors who browse through your website get to know who you are and what your company is. With just a glimpse at your front page, visitors might stay or leave. Hence, to make them stay put and potentially turn them into customers, an interesting, clear and detailed website must be given extra attention and investment.

Distinction from Competitors

With thousands of sites across the web nowadays, there are several sites that actually look the same. They convey the right stuff, the design is pleasant but they do not have the distinctive and one of its kind characteristics. There is nothing special about them. Special means displaying your entire unique selling points into a single coherent visual message. Employ a web designing service and they will definitely bring out the uniqueness of your business.


Form, Structure and Purpose to Content

Your website content and design ought to be flawless. Most individuals will not exert effort to comprehend what you are trying to express. A bunch of unreadable small text and confusing navigation will surely turn visitors away. Web designers work with your web content to convey clear and direct instructions/messages to visitors.

Refined Details

The selection of font styles, spacing of texts, colors and contrast are important details that formulate a distinction in the overall worth of your website. These things may not appear that crucial but in reality; they have an effect on how readable and efficient the website is.

Skilled and Talented Web Designers

A good web designing service provider consists of skilled and talented individuals whom you will get a chance to work with. They have rich and massive exposure to every level of technical details. The team will facilitate in cutting superfluous costs guaranteeing value for your money and time.

Lowest Turnaround Time

By employing the services of a professionals, you will save a lot of your luxurious time since these experts know what to do and how to do it.

Generally, many individuals assume that employing quality expert is costly, however that proves to be a wrong assumption. Keep in mind that all these expenditures will come back to you in form of new clients; therefore, it is truthful to declare that they are a hundred percent deductible! Your investment in your presentation page and the appearance of your business can always be justified.

When advertising your business on the web, it is import to be cautious of your website's design since first impressions creates a lasting impression about your business. Netizens will criticize the value of your business' products and services by the appearance and quality of your website. A website can create the discrepancy between engaging a client and probably losing a prospective client. Do not set your business' name in jeopardy. Take into the service of a experts to build a custom website for your valuable business.

Source: ewebidentity.com

Wednesday, June 1, 2016

Social Media Marketing - How to Ease the Social Media Overwhelm

Social Media Marketing


When first starting your online business it is very easy to become overwhelmed with everything you have to do. This is especially true in regards to social media. Your saying to yourself that there are not enough hours in a day to do it all.

You have to tweet, post status updates, re-tweet (RT), respond to direct messages (DM) and emails, post on your friends and fan's walls, make recommendations, send happy birthday notes to fans and friends, make connections and on, and on, and on. I am overwhelmed just writing about it.

To help ease the overwhelm, here  are four things you can do on Facebook, Twitter and Linked In to help you maintain a consistent presence. These can be done on a daily basis, at set times throughout the day or a few days a week.  The important thing is that you engage consistently. And remember to always offer value when you participate.

Facebook

Check and respond to emails
Update your status
Send happy birthday notes
Respond to 3-5 status updates

Twitter

Check and respond to @replies
Write 3-5 tweets
Check and respond to DM
RT valuable tweets from others

Linked In

Check and respond to emails
Update your status
Add or request new connections
Answer 1-2 questions in the Q/A section

These tasks done on a consistent basis will get your social media strategy moving in the right direction. There are also free online tools, such as Ping.fm and Hootsuite, that can automate some of these tasks for you. These tools help you maintain your social media presence without always having to be there yourself. But there is nothing like real-time interaction to help you accomplish your social media goals.

For more details visit us @ Social Media Marketing

Sourcehttp://www.start-upsuccessnow.com/


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