Facebook Advertising Tips and Strategies For Your Business

Facebook advertisements have not only proved to be influential and indeed effective; advertising on Facebook is very rewarding. This is simply because advertising on Facebook gives you a good opportunity to reach out to millions of potential customers within a very short period. However, Facebook advertising may not be that simple. The fact that your ad(s) reach out to millions does not mean that you can secure sales. The following tips and strategies should help you in employing a successful Facebook advertising campaign.

Ad Type

Facebook puts at your disposal the Ad Creation tool that you use in creating your business ad(s). You can create an ad for three purposes; to get more fans, to promote your posts or to direct Facebook users to your traditional business website. You need to realize that Facebook ads are not search ads but rather display ads. Facebook users visit the site to connect with their friends and not to shop. Your main object when creating an ad should therefore to connect with your followers who happen to be your potential customers.

Image

Advertising with images have proven to be the most effective way to advertise on Facebook. Indeed, Facebook has a policy stating that 80% of all ads placed on the site should be in form of images. It is therefore very critical that you create an ad with a compelling image for the intended purpose. Your ad(s) should not only be striking but eye-catching and crown-pulling as well.

Audience

The fact that Facebook is accessed by millions of its users everyday does not mean that you can advertise to all and sundry. Indeed, Facebook users are from different backgrounds, have different interests and are of different age groups. You definitely cannot advertise to them all. You need to identify a specific segment of Facebook users to direct your ad campaign to. Facebook actually provides you with a tool to specify what category of users you wish your adverts to reach.

Posts

Apart from creating ads, another effective strategy you need to employ when advertising on Facebook is to create relevant posts that your followers can like, share or comment on. In addition to creating posts on a regular basis, you need to promote your posts to make them live long in your follower feeds.

Cost

Like with advertising elsewhere, advertising on Facebook has its cost although it is very minimal. This does not however mean that you can advertise in any way you can. You need to keep your advertising cost low by setting affordable daily advertising budget. You need to stat off with a small but reasonable advertising budget and increase the same while monitoring how your ad(s) performs.

Timing

Timing is very critical when it comes to advertising on Facebook. It is common knowledge that majority of Facebook users access the site during working hours and that is the best time to run your advert campaign. Depending on your target audience, make it a point to determine at what times they access the site.

Monitoring

There is really no point to run an ad campaign on Facebook if you are not in a position to monitor how your ad performs. In addition to changing your ad at least after six months, make effective use of Google Analytics to keep track of ad performance. This is the only way through which you will able to know whether to terminate your campaign or employ additional financial resources.

For more details visit us @ Facebook Page Management services

Source: http://www.FacebookMarketingPro.com

13 Tried and Tested Steps to Follow While Selecting the Best Web Designing Company Chennai

Most of the business owners dream of expanding their business in the international market. But some silly business owners believe it as a fantasy and never try to fulfill them. While some business owners are smart enough to think their dream as their vision and run after their vision until it becomes true.

To expand a business in the global market the first thing business owner should do is to have a website of the business. Some are hesitant to spend any money to make their own website. They don't understand that why should they invest for creating any website. But the fact is more and more people spend much time online these days. So, to draw attention of the potential customers the strongest asset a business owner could have is a website of the business he owns. Ask your website designing company to create a professional and amazing website so that you can attract more and more visitors and turn the visitors into customers.

To create your own business website, you need to contact the best web designing company Chennai. There are a number of web designing companies who will build a website for you. But all the web designing companies are not the same good. Even an excellent web designing company may not fulfill all your requirements. So, stay careful as much as necessary while choosing the best web designing company that will work as per your requisite perfectly and proficiently.

Here I will present you 13 essential tips to follow while selecting a web designing company:-

1. Fund - First of all you should take a look at your finance. Ask yourself that why do you need a website. You may need a website for your online business to sell your products or you may simply promote your business through your website. You may give all the information about your business through your website, or you may simply offer some information and rest you may offer directly via phone or any brochure or leaflet. So, there are different reasons behind creating your own website. So be aware of what you want and go ahead to the next steps.

2. Portfolio - After you get the names of some web designing companies, you should ask their portfolio from them. A huge amount portfolios of a company will help you to understand that the company is well experienced in the field of website redesigning Company. Different type of élite designs in different website created by a single company shows that the company is versatile and hence it can design the exact type of website that you need. The websites designed by the companies necessitates easy navigation as all the visitors of your website are not much savvy in using computers and internet.

3. Service details - The third point is about all the services the website designing company provides you, like domain registration, internet marketing service, search engine optimization, social media marketing, web hosting, technical support etc. If your business is an online business and you sell products online, then you should also make sure that your web designing company provides services like payment gateway integration, shopping cart integration, SMS and Fax integration etc.

4.Contract on website ownership - Some web designing companies offer license to use the website after they have created your business website instead of transferring the ownership to you. So make it sure from the contract paper where it is clearly stated that the website owner is only you. So that if you switch to another service provider, you can take your website also with you.

5. ftp and hosting control panel user-id, password - Try to confirm from your service provider that they will furnish you with all the details about ftp and hosting control panel login user-id and password of your website. So that you can change your service provider if required.

6. Long-term relationship and cancellation policies - Try to understand if the company wants to keep up a long-term relationship with you, so that you can up-to-date your website if needed. Also know about their contract cancellation policies so that you don't face any unwanted troubles in future.

Some web designing company may want to keep up a long-term relationship with you and in turn you have to pay them on monthly or yearly basis. But if you are not willing to up-date any new information in your website, then it is unnecessary for you to pay on regular basis. So be sure about this policy also.

7. Technical support - before you sign-up with any company you should also verify if the company provides any technical support or not, so that if you face any problem later on while navigating your website, the service provider stands by you to correct all the technical errors.

8. Best web designing company - The web designing company should have a team of committed, experienced and vibrant experts. The experts are confident enough and equipped with most web tools and advanced technologies. So that they could offer the best solution for your business and put your businesses at the top. The company is a leading brand in web design and development in the global market.

9. On-time project delivery - Before you sign-up, confirm that the company will complete your project within your time-frame. Some companies are there who will take months together to contact you for simple and small details and delay your project.

10. Customer satisfaction - The web designing company should give priority to client-satisfaction.

11. Logo and graphic designing - It will be very helpful for your business if your web designing company can create a special logo and graphics designed exclusively for your business keeping in mind the products you sell through your business. A mind-blowing logo creates a huge impact on the visitor's mind for a lifetime. For example- the "Disney World" logo has a huge impact on our mind since our childhood days. Also the beautiful logo of the most desired Ferrari or Audi car.

12. Ask for proposals and compare them - Once you have narrowed down the list of companies as per your requirements you can ask proposal from the remaining companies. This will help you to know about the exact rates, offers and the exact services the company is willing to give you. Hence you will be able to compare all the proposals and select the best suited web designing company for your business.

13. Don't get magnetized by false hopes - Do not become allured by low price and amazing offers and end up nowhere!! Be sure that the web designing company you chose to work with is the best web designing company and also an affordable best web design company in Chennai.

If your website designing company provides you a clear view happily about all the points mentioned above, then feel free to go with them for a deal. It will help you to fulfill your business website need without any hassle. But if any company is not willing to give you any idea about any of the points, then just ignore the company and move to the next prospective company.


Source: phoenixartdesigners.com

Why Avail WordPress Development Services From Eminent Outsourcing Companies?

If you are planning to give a whole new look to your website or creating a new website from a scratch, WordPress is the answer to all your needs. Over the last few years, WordPress has emerged as the most preferred open source platform for website development. Offering a number of remarkable features and functionalities, WordPress Content Management System (CMS) has certainly made website design and development an easy task. To get an attractive and optimized website, one can avail WordPress development services from eminent outsourcing companies that have the right mix of resources including proficient manpower and advanced technology and tools.

Besides helping one boost web presence in an easy manner, WordPress is majorly used for creating blogs and corporate websites. Let's discuss some of the most prominent features of this CMS.

• Easy to install and upgrade
• Allows one to manage content easily
• Allows one to create corporate website, personal blog, photo blog, online community, news website or any other website.
• Features 70+ languages
• Search engine friendly
• Offers a number of beautiful and appealing themes to choose from
• Allows one to add text, titles and captions, insert graphics and images into the content
• Fully compliant with the standards set by the W3C

To get a professional looking feature rich blog or website, you can choose to outsource WordPress CMS development to specialized vendors. Highly qualified, trained and experienced developers have access to the latest technology and tools to develop websites and blogs on this platform. The experts work closely with the organization and customize the design as per one's specific business needs and requirements. They ensure that the content is of high quality and rich with relevant keywords so that your website gets a better rank on all the popular search engines including Google, Bing, Yahoo and others.

Let's have a look at some of the key WordPress development services that you can avail from professional outsourcing companies:
• Design and development
• Theme development
• Plug-in development
• Custom applications
• Search engine optimization
• WordPress integration
• Maintenance and support

Once you hire WordPress developer, he/she would make sure that the website is developed according to the business specifications. They also offer round the clock technical support and ensure that the work is completed within a stipulated time. Providing high quality WordPress CMS development services at the most competitive prices, the experts can help you boost your web presence. One can outsource these services to renowned companies where developers have all the required technical knowledge about PHP, Java Script and C#. They offer custom solutions and help in understanding customer behavior.

Source: technoscore.com/

How Can an Effective E-Commerce Website Designer Help You?

It is advisable for you to hire an e-commerce website designer if you own a business and you want it to survive despite the presence of your competitors. This website designer is a huge help in building your own website, maintaining it and then providing upgrades to it, if necessary. An e-commerce web design company is also useful in your attempt to encourage website visitors to buy products from you. If your website is professionally and attractively built, then there is also a great possibility that your visitors will stay longer in your site and absorb every detail that is present in it. This is a huge help in continuously increasing the number of your clients.

Getting the services of an effective E-commerce website design company is also a wise move when attempting to enhance the appeal of your website. You can expect the company to help your website obtain a more relevant look and feel. The good thing about this is that your chosen e-commerce web design service provider will also make it a point to create a website which reflects the philosophy and vision of your business. You can also expect it to work in effectively organizing the layout of your site while increasing its professional appeal. Another advantage of hiring an e-commerce web design service provider is that its people are capable of creating a website with easy to use features so expect your prospective clients to enjoy visiting your site.

An E-commerce website builder can also help you out in your attempt to create market friendly content for your site. He is capable of giving your site a user-friendly interface. The good thing about most e-commerce web design companies is that they are capable of making the ordering and payment process easier. This means that if your visitors decide to purchase a product through your website, then they will have an easier time posting their orders. The checkout process is also proven to be simple so your visitors will never get frustrated about being unable to place their orders and make their payments online.

E-commerce web design companies are also useful in your attempt to establish a properly optimized website. Bear in mind that the process of optimizing your site can be complex. With a professional around, you will get the chance to optimize your site while abiding to the specific standards linked to search engine optimization. You also get the chance to avoid keyword stuffing, which can affect your ranking on search engines. You should also take note of the fact that most search engines are stricter now. If it has been proven that you manipulate the search results, then there is a great possibility that your site will be completely eliminated from the rankings. An expert e-commerce web designer can be a huge help when it comes to this, as he is capable of improving your rankings while ensuring that your search engine optimization attempts strictly abide to the rules.

Hiring an E-commerce website development is indeed one of the many things that you can do to improve the performance of your business. With his help, you can expect to effectively upgrade your existing website while getting a hundred percent assurance that you can complete your e-commerce project.


Source: https://www.ebizwebpages.com

8 Tips will Grow Your Business Using Social Media Marketing

In today's market, social media plays a major role in the world so if you want to grow your business and your brands, social media are the best way for that. The social media activities are the best one of the startup companies. Through my experience, following eight tips will help in your company growth.

Be Consistent

It will describes about the how you are using your social media. Keep in mind, how frequently you are posting a post and a message. It will useful for the success in the world market. You must post a post weekly twice or thrice. So the views can easily attract on your business.

Use of Social Networks

Social networks are another important one because nowadays people using more social networks so posting a post on social networks will reach more number of people and many chances to visit to our website and the traffic will automatically increase. So, regularly maintaining in the big social media like Facebook Advertising, Twitter, LinkedIn, Instagram is a necessary one.

Format Content Optimize

The main point of posting a post in the social media to make a traffic, so there is a different format of posting styles in the social media. Because you have so many followers in the social media if they see your post in all your media that may affect your post. so there are a so many different styles of post based on the social media for example in twitter short content is enough, you need only photos to post in Instagram, in Facebook videos and memes are enough and in the LinkedIn long post is important.

Pushing Networks

There are some other networks that are very useful than others. You find that networks and post on that network that will really very useful to the business growth and increases the customers. If you found that type of specific networks that can definitely give you an advantage and opportunity.

Content Alignment

If you want to strong in social media presence, first you want to get more likes and followers to the post. That can be achieved by post a content in correct alignment and content delivery. Your content should be sharp to the views.

Some Content is won't be Popular ,but we should post

There is a some content that cannot make a likes and share, but it will help you in some other way in the future, so don't hesitate to post that type of content. Because that will make a strong foundation for our company.

Balance Popularity and Business

Your professional social media site describes about your business, through that you will get an attention in the world market. You may post your popularity and fun post in the media it will increase the eagerness of the viewers to visit your website and boost the reputation of your business in the world market.

Amplify of Social Media

You are going to have marketing and business plan outside the social media activities. After all successful marketing plan is varied and robust. social media adds a more successful growth to the business.

For more details visit us @ Social Media Marketing Company in Chennai

Source: digitalmarketingnewstech.blogspot.com

10 Ideas for Marketing Your Business With Facebook Advertising

Facebook is considered as the most popular social media network today. Its popularity remains to spread out with a need in internet marketing where aggressive and ingenious company owners and online marketers are deploying Facebook marketing to reach more target market as web traffic to their sites.

A more extension to Facebook marketing is Facebook marketing that is growing popular where certain online marketing is targeted at specific niche Facebook audiences that would benefit the brand and company operations. Facebook Advertising consists of flexible characteristics that no online marketer or company owner might manage to avoid today.

Facebook marketing consists of the capability to recognize particular target market, track and determine the efficiency of picked advertisements, customize advertisements in reaction to altering market patterns and customer habits. For the ideal outcomes, online marketers and entrepreneur who take part in Facebook Marketing should use the following 10 impactful pointers.

1. Have a Clear Objective

Every effective company needs a clear objective that might be attained to inspire the online marketer or entrepreneur. A basic objective might be set for little and brand-new companies while larger market gamers would have more difficult objectives. The set objective would most likely consist of more web traffic to be produced and greater sales that would increase company bottom lines by means of Facebook marketing.

A clear objective would assist online marketers or entrepreneur end up being more focused to expend their energy, expense and time carefully to enjoy ideal outcomes at the end of the marketing project. When engaging Facebook marketing if adequate resources and know-how are readily available, it might be possible for a company to have more than one easy objective.

2. Identify Specific Niche Markets

Web online marketers still have to determine their favored geographical places to promote their brand and items quickly, although the world is their oyster through contemporary innovations today. New or small companies ought to recognize a regional market that is more workable prior to broadening beyond their horizons as they get acquainted with Facebook Marketing.

As Web online marketers end up being more skilled with the characteristics of Facebook marketing, there is no border to hold them back in getting in touch with international and regional customers on the Web for ideal results.

Unique internet marketing projects might be prepared with Facebook marketing to accommodate the numerous customer requirements and altering habits around the world.

3. Personalized Advertisements for Target Market

Web companies need extremely particular audiences to be a hit. This would need a personalized advertisement that deals with a certain group that would broaden the marketplace presence of the brand and items promoted. When the social network gathers appropriate user info to assist online marketers specify the targeted audience for every online advertisement prepared and executed, this is not hard on Facebook Page Management services.

A great deal of appropriate and intriguing customer info might be collected as part of a reliable search making use of customers' age, gender, occupation and interest. A mix of these requirements might limit certain target audience that would surge up the advertisement success.

4. Accommodate Existing Clients

One possible mistake of Facebook online marketers is a tendency to disregard the existing in their desperation to look for brand-new prospective leads. Online marketers must not forget that without the existing clients, their company might not be where it is today. Existing clients ought to be valued at all times with appropriate advertisements and unique offers that would make them devoted consumers for life.

There is excellent marketing power with existing consumers who might be the brand's informal ambassadors from their complete satisfaction with the brand or company. More possible leads might come through from existing clients' contacts that would churn greater sales for business.

5. Realistic Budget Plan

Facebook marketing is vibrant with a spending plan that is scalable; for this reason, little or brand-new online companies might set a smaller sized practical budget plan to turn on Facebook advertisement marketing on a smaller sized scale till more revenues are created to allow a larger scope of marketing on the Web.

Larger business with a larger spending plan might choose more vibrant marketing advertisements that might extend a number of platforms and channels for a larger direct exposure of the brand and company to delight in larger returns. Advertisements might be run constantly or occasionally depending upon the set spending plan to create the wanted results.

6. Appealing Images Added in Advertisements

Images in advertisements have the tendency to appeal more to audiences, pertinent and particularly appealing photos that would produce more interest and interest to trigger greater reactions. Online marketers might explore various kinds of images on numerous advertisements to track their efficiency prior to using the effective choices more often in future online advertisement marketing ventures.

7. Engage Facebook Advertisement Manager

No much better device than the Facebook Advertisement Manager must be used to assemble the vital metrics on advertisement reactions for a precise report on the project's efficiency. Online marketers would have the ability to make more educated marketing choices with the pertinent info at hand to prevent restarting marketing errors.

This would enhance the success rates of Facebook Advertisements with the device supervisor showing truths about the advertising campaign, which enables instant modifications to the advertisements or alter the course of the marketing advocate higher efficiency.

 8. Conversion Tracking Advantages

The application of Conversion Tracking controls suitable JavaScript codes composed on business site to track web visitors' actions and reactions. Such info is returned to Facebook where collation happens to supply an online marketer precise info about customer habits and gather essential marketing info that would enhance internet marketing ventures.

9. Enhancing Facebook Posts

Increasing a Facebook post forms another element of Facebook marketing where the post is positioned greater in the advertisement receivers' News Feed area to enhance the opportunities of being seen. Any variety of posts might be improved to enhance online direct exposure.

10.  Add "Call to Action" Option

Every efficient marketing project has to close with a 'call to action' which might close a sale where possible. This is the very best ending line for a marketing project despite how vibrant the marketing method might be. A call to action amounts to "Constantly get a sale"

For more details visit us @ Webdoux

Content: This content copied from ezinearticles.com

Reasons to Go For SEO Services in Chennai to Boost Online Business

SEO is an acronym standing for Search Engine Optimization. These days, the majority of the online business owners are fully acquainted with this phrase. Since the web promotion is turning out to be increasingly challenging due to stiff competition, the requirement for a specialized search engine optimization service coming out as one of the most significant constituent of your internet marketing approach.

Naturally, SEO has no direct involvement in the marketing activities. It really does not promote your products or services. But, when the issue of advertising your business or products online comes to the fore, there is one most important platform for advertisement; the Internet fraternity recognizes it as search engines. Placing high on different search engines can establish your online existence to the countless web surfers all over the world. In other ways, it is of no value to own a site for your internet business requirement or for any other purpose.

The foremost advantage of weighing SEO services in Chennai to boost your online business through natural search is its cost effectualness and reasonableness. As the value of the Indian Rupee is much lower when compared with Western or European nations, it becomes very affordable for people in those nations to look for SEO services in India or just outsource their search engine optimization projects to this South Asian country.

Equipped with technically sound manpower and round the clock universal internet connectivity, Indian firms can prove to be effective in more ways than one. India is placed second in the world after People's Republic of China in terms of population. In addition, there are numerous top-notch IT institutes in the country producing the fresh and technically ready human resource day-after-day. Presently, the land of extreme diversity enjoys a competitive advantage over others in terms of knowledgeable and technologically proficient individuals.

Best SEO company in Chennai, that offer SEO services with low cost. The stable political environment of this largest democratic country has also influenced in an encouraging manner to make it an information technology center for other parts of the world. All major companies of IT are operating their business here and have opened their multiple offices at numerous cities of India like Bangalore, Hyderabad, Mumbai, Pune, Delhi, Chennai, Noida and Kolkata. Google, Microsoft, HP, IBM and Oracle are the most renowned ones among them. Many domestic companies like Infosys, TCS, Wipro and HCL have also made their presence felt on the world stage. The government is striving to enhance the infrastructure and information technology systems to attract more and more foreign direct investment into the country.

If you are pondering to opt for SEO services in India, then it is an ideal selection. Your online business is certainly going to shake the internet world and you can undoubtedly obtain some additional benefits in your business. There are several firms that can be carefully weighed for this. You can keep an eye on the improvement of your site and receive the detailed report of the activities done on your website on a weekly, monthly or quarterly basis. Furthermore, you should ask for quotes from various companies and hire one that offers the best services at an affordable price.


For more details visit us @ Webdoux

Note: This content copied from seorankingexpert.com

Seven SEO Trends to Watch in 2018

As we reach the fourth quarter of 2017, it’s time to start thinking about the year ahead and what to expect from SEO in 2018. There are number of search industry trends that we’ve seen the very beginnings of this year and last, which will come into greater prominence in 2018.

Here are seven you should be keeping an eye on in order to stay ahead of the curve.

1. Voice Search and Digital Assistants

Voice search technology presents a big opportunity for changing the way we communicate and process information. The rise of digital assistants has presented a growing market that can change the way search queries are performed. According to Google, 1 out of 5 searches already come from voice queries.

This changes the search market and we’re expecting to see an even bigger shift towards voice search in 2018. When it comes to setting up an SEO strategy, the rise of voice search brings out the need to focus on more long-tail search keywords and a natural language that matches the user’s conversational tone.


2. Link Building

Link building is not expected to disappear in 2018, but it will be more important than ever to create a strategy that seeks out quality links. There’s no need to aim for new links if they don’t add value and help you build an authority in your target niche.

A successful SEO strategy in 2018 will move towards relationship building, helping a brand develop powerful contacts and links that will be beneficial in a longer term.

A challenge for 2018 will be dealing with guest blogs and how to involve them as an integral part of a link building strategy without hurting a brand’s reputation. Back in May Google warned publishers who rely too much on guest posting for link building that there will be a closer look at guest blogs in an attempt to control spammy and questionable links.


3. User experience

User experience for SEO will become even more important in 2018. Google has made it clear that the focus is on the user and this should make more sites deliver a smooth UX for their visitors. A good user experience increases the chances of people engaging with the pages that they visit. This helps search engines discover which pages are more useful for people, favoring them over others.

User experience for SEO will become even more important in 2018. Google has made it clear that the focus is on the user and this should make more sites deliver a smooth UX for their visitors. A good user experience increases the chances of people engaging with the pages that they visit. This helps search engines discover which pages are more useful for people, favoring them over others.

As SEO heads towards more relevant and personalized experiences, UX will be key to maintaining search traffic by creating an engaged audience. It’s not enough anymore to see a rise in search traffic if it’s not converting or bringing the desired engagement to create a loyal audience.


4. Featured snippets and Quick Answers

The popularity of featured snippets has increased the competition among companies trying to appear in “position 0” in the SERP. Gaining a featured snippet in search requires catering to a specific combination of factors, which has opened up SEO beyond the traditional race to the top of Google.

Lists, tables and graphs tend to be popular, while it’s also useful to create content in a Q&A format, making it easier for Google to extract the right content to show up as a featured snippet.

An interesting angle to focus on during the next year is the optimization of featured snippets for voice search. The combination of two growing trends in the search market can create a great opportunity for more companies to show up at the top of the SERPs. This will involve considering the changes in the search queries, focusing more on longer keywords and natural language.


5. Mobile-first index

2018 is more than likely to be the year that brands realize the potential of putting mobile first, rather than catering to mobile as an afterthought. This is particularly true if Google decides to make 2018 the year it finally deploys its mobile-first index.

As mobile searches are all about context, brands should provide the best possible results for every question, while local SEO is going to become even more popular. Mobile users will seek for more content while they are on the go, which means that brands will face a big opportunity of marketing their business at a local context.

Mobile optimization for local users, along with the rise of voice search, can provide an excellent way to create a successful SEO strategy in 2018 by facilitating the search experience through personalized and relevant answers.

6. The rise of visual search

2018 is more than likely to be the year that brands realize the potential of putting mobile first, rather than catering to mobile as an afterthought. This is particularly true if Google decides to make 2018 the year it finally deploys its mobile-first index.

Visual search is an exciting area and the combination of technological innovation and user experience can take searching to the next level.

As the internet becomes more visually-focused, there is a great opportunity to explore the power of visual search. Major tech companies including Bing, Pinterest and Google have already invested in developing powerful visual search engines in a bid to capitalize on this new trend.

An SEO strategy in 2018 needs to consider the way we consume visual content and how search engines now go beyond text to explore the changing habits of search. Rich visuals now become more engaging and the use of neuroscience and innovation bring out an interesting and competitive market.

7. AI and machine learning

Artificial intelligence and machine learning are already changing the way that search results are ranked. Machine learning can also facilitate the way searches take place, helping users find contextualized results.

This will lead to a more personalized experience, while the rise of voice search and digital assistants can offer the ideal ground to develop artificial intelligence and reward successful SEO strategies that keep up with the trends.

Google’s RankBrain, or else Google’s deep learning algorithm, is also expected to affect the search landscape. Catering to RankBrain often seems like an intimidating prospect to SEOs, and the term “Artificial Intelligence Optimization” has been bandied about a fair amount.

Source: Searchenginewatch

Web Design Services Boost of Your Business in Current Trend

Website design services play a major part of the internet. They contribute so much to each and every website a lot that one cannot ignore the part of making their website very much attractive.

The services are not only about adding colors or changing the font styles, but we should also understand that the website design services are which define each and every dot on a particular webpage of the website

Apart from colors and fonts, the other things one needs to understand is that, this helps us to channelize our paragraphs, fields, columns etc on the webpage. It helps us to make the webpage less ambiguous which further helps for any user to understand the content on the page.

Aligning the page, arranging the drop-down boxes and other things in a proper format also comes under this. One must be very careful while opting for the right kind of website design services as plays a major part in drawing an user's attention to the page.

For more Details Visit us @ Webdoux

5 Effective Free SEO Tools Should Be Used to Improve your Website Traffic

5 Effective Free SEO Tools Should Be Used to Improve your Website Traffic

Now a days there are lots of Preimum and free SEO tools available. These free tools helps to increase your traffic, reputation, rank and more. I below mention some of the best collection of SEO free tools. It is most powerful and effective.

Google Anlaytics
Google Webmaster Tools
Keyword Planner
Woorrank
Ahrefs

1. Google Analytics

Google Analytics is the most important in SEO. It can helps to show your web stats and search insights. These analytics provide high quality information  about trffic. There are lot of data source like Users, bounce rate, Session, Pageviews, Audeince overview, Geographics and Acquisition and Behavior. The GA is nothing but how many users come from our website  via Social media, Organiserch, Referred URL.

2. Google Webmaster Tools

Google Webmaster Tools is the best free tools in the SEO world. It helps to show your website errors, website analysis, alerts, and more. Once add WMT to your website then will show your all data, Such as Crawl Errors, Search Traffic, Page Index, internal links, security issues, search apperances and more.

3. Google Keyword Planner

In SEO keyword is the most important, because without keywords you can't search anything in Search engine. If you want search Keywords, there are many keyword tools available such as keyword planner and keywordtool. But Keyword planner is the best one. If you search keywords in Keyword planner will show avg. month searchs and budget bid.

4. Woorank

If you want see your website analysis,  Woornk is the best SEO free tools. You can analyze your website and generate audit report. 404 errors, Geodata, socialnetwork data, mobile section, responsive, website page speed, user traffic estimtion, Alt tag, meta tags and more.

5. Ahrefs

Ahrefs is one of the best backlinks & competitor analysis freemimum tools. It can helps to show your backlinks report, competitor analysis report, do-follow links, no-follow links, DA, PA, referring pages and more.

The 14 top rated digital marketing techniques for 2017

1. Content marketing trends

Content marketing has been in the top 3 for the last 3 years we have run this post, so we focus a lot on how to create an integrated content marketing strategy through advice in our content marketing toolkit.

Our research with HubSpot, illustrated in the Competing on Content infographic, shows that more businesses are now using a strategic approach (40%), so this is a trend we can expect to see continuing in 2017. We can also expect that there will be more focus on Measuring Content Marketing ROI as the cost and competition within content marketing increases.

At a practical level, Martech Guru Scott Brinker has talked about the 4th Wave of Content Marketing and I'm seeing more and more examples of interactive marketing apps - like our capability graders and also personalisation tools recommending content. Read his article, introducing it, a great read and you can check out the ionInteractive examples of interactive content marketing.

4th_wave_content_marketing_600

2. Big Data

As defined in our question, Big Data marketing applications include market and customer insight and predictive analytics.

The 3Vs of Big Data show why this is a key trend selected by many, who have experienced the increase in volume, real-time data and data formats in their business and want to exploit the value to increase sales through personalisation on websites and through email marketing through predictive analytics - a topic we have covered many times on our blog.  It's also closely tied into machine learning where Big Data is mined to identify propensity to convert given different customer characteristics and behaviour.

Big Data
Image original source from Diya Soubra in a Data Science blog - The 3Vs that define Big Data

3. Marketing Automation (including CRM, behavioural email marketing and web personalisation)

Like content marketing, marketing automation has been in the top 3 for the last 5 years we have asked this question. Many businesses still have potential for improving their automation as our research on the State of Marketing Automation shows.

To help with this knowledge gap, I think I have given more webinars and talks on Marketing Automation than on any other topic in 2016. The most common questions at the end are 'where do we start' and 'how do we get to the next level'. These questions are answered in our Email marketing and marketing automation toolkit which includes a free interactive capability review to score your use of email marketing automation. As businesses progress up the learning curve I expect more businesses to be putting lead scoring in place, or refining it and learning the best places on the journey to feature content through predictive analytics.

4. Mobile marketing (Mobile advertising, site development and apps)

Mobile was in the top 3 three years ago, but as more companies have adopted mobile responsive web design and email templates they have seen less need to focus on it, or at least there are fewer opportunities for growth.

However, research shows that retail conversion rates are significantly lower on smartphone, so there is work to be done for many businesses to optimise conversion on mobile, although they will likely always stay lower than desktop.

Mobile also has a large impact on search marketing as Google vigorously follows its mobile first mantra. To me, it's a somewhat misleading mantra, since the reality is that many web users are still using desktop, laptop and tablet devices and there is a danger with mobile responsive designs that conversion on higher resolution screens may fall if mobile optimised. Instead, leading companies are looking at adaptive mobile design approaches which have the benefit of serving more relevant, contextual content and CTAs for users and reducing load times.

'Mobile first' is also misleading if we look at the overall customer journey since often different devices may be involved at different points. So a better vision for mobile strategy is treating it as part of a multiplatform or multichannel strategy. As this data from comScore highlighted in our mobile marketing statistics research shows, the multiplatform ribbons for all countries are much broader than users who are mobile only or desktop only.

5. Social media marketing including Social CRM and Social Customer Care

When I meet marketers at events and training I find there is still huge interest in social media, thanks to its reach and options to engage audiences and encourage advocacy or 'social media amplification' to give it the full treatment.

Our social media research statistics summary shows continued growth in social media usage overall, but with reduced popularity of some social networks in some countries. For example Twitter and Facebook are in decline or plateauing in many western markets while Snapchat, Instagram and Pinterest are still growing in usage.

Trends in social media marketing are often controlled by the efforts of the social networks to monetise and this has seen Facebook and Instagram, in particular make changes such that businesses now need to 'pay to play' to get the reach needed to have an impact. They have continued to innovate in their targeting and remarketing options. Jason DeMeyers has these interesting views on social media trends for 2017.

6. Conversion rate optimisation (CRO) / improving website experiences

This is the technique I selected a year ago as the way Smart Insights would see the most growth from in the year ahead. It's higher in popularity than previous years, but I still wonder whether many businesses are missing out on a more data-driven approach to increase leads and sales from their websites.

I saw this chart of the volume of structured tests presented by a major multichannel retailer who wanted to scale the number of tests they were running. It a great way to show the need to test extensively since only a third have a positive test. It also shows how competitors may be getting ahead if they are testing more extensively.

7. Internet of Things (IoT) marketing applications

IoT is one of the most important marketing technology applications of the last 2-3 years, but it is of most relevance to devices makers and retailers, so it is relatively high-up in this ranking of priorities.

There are expected to be 75 billion connected devices by 2020, meaning there will be ten times as many devices able to talk to one another as there will be people on the planet! The implications are huge and far ranging. All this sharing of data will transform the way we live our lives.

Our article covering opportunities and examples of marketing applications of the Internet of Things has this useful summary of alternative applications:

Smart Products Road Map

8. Search Engine Optimisation (SEO or organic search)

Mobile marketing SEO techniques will be particularly important in 2017 with Google's recent announcements about the mobile index and AMP. We have seen huge increases in AMP smartphone traffic since September 2016 when Google rolled AMPs out beyond Google News. AMPs are targeted at publishers, but should be considered by businesses with an active blog too in my opinion.

We have been covering these announcements and improvements in our other alert posts:

How Google's mobile-only index will change search in 2017
Google to start penalising sites that use pop-ups
Stop everything and implement AMP pages

9. Wearables

Wearables are one of the hottest consumer consumable commodities (e.g. Apple Watch, activity trackers, augmented reality)

10. Paid search marketing

Google AdWords is the most important form of Pay Per Click and here Google has been pursuing their 'Mobile-first' strategy by building out these features.

11. Online PR (including influencer outreach)

Online PR today is inextricably linked with Content marketing, SEO and Social media, or it should be. But this doesn't get a top rating since the others are important.

 12. Communities

These are branded niche or vertical communities.

13. Display advertising

This includes banners on publishers, ad networks social media including retargeting and programmatic.

14. Partnerships including affiliate and co-marketing

A neglected aspect of digital marketing, perhaps unsurprisingly unsexy.

Other trends

This is an interesting category since readers can tell us what we're missing. Suggestions here include:

Account Based Marketing (ABM) - relevant for B2B marketers targeting large accounts we have a new guide in our B2B toolkit on this early in the new year.
Digital OOH (Out-of-home) - A surprising one for the number one technique
Employee advocacy and feedback - interesting to see the internal marketing perspective - again surprising to see as the main growth point
Machine Learning - as mentioned at the top of the article
Omnichannel and multichannel attribution - both good for reminding us that it is the way that these channels work together to support each other that is often most important - the reason why many members are looking for advice on an integrated marketing strategy


For more Details Visit us @ Webdoux


Source: smartinsights.com

SEO Web Design Services - A Successful Web Presence For Online Business

A strong web presence is important for any online business. SEO web design services help build a successful web presence for online businesses. The main purpose of SEO website design service is to optimize the site for maximum visibility and get your e-business out in the forefront on the Internet.

Professional Website Design Service Pack

SEO service providers offer e-commerce solutions for your business products and services. They design websites that are easy to use, attractive and memorable by providing appropriate and attractive design elements; specialized keyword choices; Meta-tag and Alt tag optimization; strategic linking; structure optimization and content optimization. In addition to these, SEO web design services package includes:

1. E-commerce web development 
2. Search engine friendly website design 
3. Brochure style web design 
4. Online business consulting 
5. Easy to use shopping cart design 
6. Database driven websites 
7. Logo design 
8. Dynamic website development 
9. Website maintenance 
10. Macromedia Flash website design

Excellent Website Design - Offers Several Benefits

These services help both small and medium sized businesses to attract free targeted audience from the search engines by combining the marketing message with eye-catching web designs and layouts. An excellent site design helps your business to:

• Increase sales and profits 
• Generate real customer responses 
• Enhance the branding of your business 
• Enhance website ranking in search engines such as Google, MSN, Yahoo, and Alta Vista

Build Your Website

Anyone looking to exploit SEO web design service can choose a leading SEO company that offers excellent professional services at affordable prices. Most of the SEO firms have a team of web designers, innovative graphic designers, developers and search engine optimization consultants to provide a full range of web design services for your Internet business creation, promotion and support.

This content copied from viralseoservices.com

7 Steps to Sell Your Boss on Social Media Marketing

With words like "tweet," "blog" and "unfriend" entering our standard lexicon, there's no question that social networking has a significant place on our contemporary culture. And it's no surprise that many companies have been using social media online to connect and communicate with their customers online.

But the benefits of social networking aren't always immediately apparent to some. And that is especially true for businesses who are interested in having a lot of control over their brand name and brand image. Convincing some that every business has something to gain from online media marketing can be difficult. It can be hard to see how Web 2.0 marketing can result in a positive return on investment (ROI).

When it comes to convincing your boss or colleagues to invest in social networks, it helps to have a plan.

Here the 7 steps you can take when it comes to selling social media marketing to your boss or company.

1. Explain how social media is an unbeatable research tool. When a company is effectively tapped into the social media landscape, they get to hear a lot of chatter that they wouldn't hear otherwise. Those engaged in social media marketing campaigns will be able to monitor channels for any mention of their company, competitors, industry, clients and potential clients. Setting up a social media marketing listening campaign lets a company know who is participating and what is happening.

Thanks to tools and services like Quantcast, Alexa and TweetMeme, it is now easier than ever to track and measure what people are talking about online. This information is invaluable for developing future marketing strategies, both online and offline.

2. Match the benefits of Web 2.0 marketing with your company's goals. Whether your company or your client is a service provider, a business to business specialist or a business to consumer retailer, there's a social media marketing strategy for them. But in order to convince others of online media marketing's benefits, you have to be aware of the company's goals. Do they want to enhance their customer service operations? To they want to reduce costs? Do they want to manage their reputation? Social networking can do a lot to help achieve all those goals. When you know what your boss or company wants, you can show how this will help them achieve it.

3. Start small. Even if they're not bullish on social network marketing, your boss or others at your company are probably aware of the range of social applications and services that are out there. They may think that launching a social marketing campaign will be a huge undertaking, one that will require many work hours just to set everything up.

But that's not necessarily true. A Web 2.0 marketing campaign doesn't have to include a setting up a Facebook Fan Page, a Twitter account, a blog and a YouTube channel. In fact, it's often easier to start small. Figure out which service will best match the stated goals of your boss or your company. It may be something as simple as registering a Twitter account and starting to engage people via tweets. Starting small requires little time and less cost. But the results can become apparent quickly. You can even begin to measure such results with a tracking service like Quantcast.

4. Set up a strategy and follow it. A social media campaign can appear strange and different, even to people who have plenty of marketing experience. If you don't have a clear strategy for implementation and execution, reactions to your plan will be understandably skeptical to your social media marketing strategy. Take time to explain each step of the plan, describe why it's being done and how it will benefit the company.

5. Look for examples of social media success. Lots of businesses, large and small, well-known and unknown, have been able to already achieve a lot with social media marketing. From Charles Schwab to FujiFilm to Goodwill, there are countless examples of companies who have been able to successfully use social networking to achieve their corporate goals. Find them and broadcast the results.

6. Anticipate Questions. It's natural for people to be skeptical of new things and new ideas. While you may be well aware of the benefits of social media marketing, keep in mind that resistance may simply be the result of some people being overly cautions. That's why it's important to anticipate any and all questions or objections someone may raise. Find good case studies and other examples of social media marketing successes. Have these on hand to use as examples. Here are some common questions that skeptical bosses may have about social media marketing:

• Our customers aren't online. This line of reasoning is being used less and less, but some companies may still think this is true. The truth is, at the cusp of the 2010s, nearly everyone is online. Online activity isn't restricted to any gender, income level, education level, or location. There are countless surveys to prove this. One of the largest survey groups, the Pew Research Center, frequently provides data for online use, broken down by several categories.

• What if someone writes something bad? This is a common fear among those resistant to social media marketing. But studies show that when companies engage with customer complaints and criticisms, they end up looking better than before. Mention that people will likely complain whether you're engaged in social media or not. It's better for nearly every brand to appear involved with its customers. Even the angry ones.

• It's too time-consuming. After setting up social media marketing accounts on networks like Facebook and Twitter, the actual maintenance doesn't take that much time at all. You can spread social media marketing efforts among the staff, or you can task a single person to handle it. Either way, social media marketing doesn't require countless work hours. Create a timeline showing the typical amount of time one will spend on social media every week to help prove this point.

7. Make your case. Prepare a short, punchy presentation that hits on all the above topics. Give your boss or colleagues plenty of time to ask questions. Think about your boss or colleagues' personal preferences and consider how you can best sell your Web 2.0 marketing idea. And remember that there may be some things you don't know. Social online marketing is still relatively new, and that means that there are still many unanswered questions out there. Be honest about what you don't know, but make sure to point out all possible benefits to Web 2.0 marketing.

Social network marketing is an exciting new medium that companies can use to achieve just about any business goal. By convincing your colleagues or your boss of the effectiveness of this type of online marketing, you'll be on your way to discovering the enthralling, challenging and rewarding new world of online business networking.


Note: This content copied from http://www.searchcircus.com/

5 Types of SEO Services That You Should Avoid Like The Plague

SEO Services were probably not the first thing on your mind when you decided to set up your new blog. You probably thought you would overcome all of the technical difficulties of getting up and running, start creating gobs of awesome content, and sit back as your hundreds of thousands of fans adored you.

Yeah, right. You quickly learned that there was a lot more to getting visitors to your site than just creating good content. You have to promote your site and get people to notice it.

Certainly you have since learned about SEO and are now on the hunt to find some SEO services that can help you boost your rankings in the search engines for the terms you want. But if you are going to benefit from intentional SEO, you need to be aware of the services that you have to avoid.

This article highlights five SEO services that might actually hurt your ranking in the search engines or even get you taken off completely. Avoid these tips at your own peril.

Link Building Services

There are several services that provide you with the ability to write small blog posts and have them distributed to other sites. These are known as link building services, and there are many popular services available.

While they can be effective if done correctly, the problem is that many providers are very savvy, and leave patterns that the search engines quickly recognize which sites are a part of the network. Any links coming to your site from these sources will not provide you the boost that you are looking for, and may even harm your rankings.

If you are thinking about signing up for one of these services because of the easy backlinks you can generate, you should ask some detailed questions how they will operate before proceeding. Here’re some questions to ask. What anchor text would they use? The answer should be a wide variety relevant to your topic. What type of content? Uniquely written at least 500 words.

Blog Comment Services (and Automated Software)

You have heard before that one of the best ways to promote your blog is to participate on others. You know this is true, but who has time to comment on all of those blogs to get some extra readers? Eventually, you will find out about blog commenting services.

Run. Far. Away.

You want to avoid these services because often they will include spammy body copy with a link back to your site. Most of the time, the comment will get noticed as spam and be refused from the site. And then your domain may even be penalized for being so heavily associated with spam.

Finally many blogging platforms have plugins that automatically insert “nofollow” HTML tags to links in the comment section. This means searches engines would not assign any weight to these links in their ranking consideration. So it defeats the purpose all together.

One caveat is if you use a reputable Social Media service company who will actively build relationships on your behalf with other blogger. That might be worthwhile in the long run because other bloggers might then voluntarily add the link of your website to their blogs.

.EDU and .ORG Backlink Services

There are websites and products that promise to boost your ranking in the search engines by providing you with links from .edu and .org domains. What they do is take advantage of forum software loopholes. These are considered blackhat techniques and are frowned upon by the search engines.

The company providing this services will merely create a profile on a forum with a link to your website. It’s totally worthless, though, because the search engines almost always ignore these links.

Article Spinning Services

Article spinning is one of those things that sounds great in concept, but just doesn’t ever hit the mark. Imagine if you could rewrite every word in this sentence using an equal synonym. You would have a completely original article that wouldn’t need to be rewritten!

Think again! The reality is that these articles come off sounding more like something written by an intoxicated foreigner than anything you or I would ever write. These articles are detected by the search engines and usually flagged.

The site receiving the link is often going to get some kind of penalty. It’s in your best interest to pay decent writers fair wages to create unique and engaging content if you’re going to go this route.

Anything Labeled Black Hat or Gray Hat

In the world of computers, black hats are worn by the bad guys, and white hats are worn by the good guys. Since everyone knows there are shades of gray, there are also gray hats. Knowing what kind of search engine techniques the service you are looking at is important.

You want to make sure to avoid anything that is black hat or gray hat. These are tricks that take advantage of current loopholes in the way the search engines work. And this often means that you are going to eventually suffer a penalty when you are found out.

You can also always ask the company providing the service whether or not what they are doing is considered gray hat SEO trends. If it is, then that means they are mixing some shades of acceptable behavior with some shades of unacceptable behavior. You need to avoid this at all costs.

If you have spent any amount of time building up your blog and are trying to give it a boost so that you can have more readers, you might be better off taking advantage of a Facebook ad campaign, or a Google Adwords campaign. To use these black hat techniques will not help you get serious, long-term readers to your site. You might boost your search engine rankings just a little bit, but in the long term you are going to pay dearly.

Avoid the services listed in this article at all costs if you want to protect your existing rankings with the search engines. The number one thing to remember is that you should always be creating content that is for people, not for search engines. Do this and you will succeed!


Reference Link: https://theblogpress.com

9 Benefits of Choosing a Reliable and Quality Web Designing Service

The e-commerce market has become so competitive, so much that small and large businesses are struggling. The key solution for survival for any e-commerce business is an outstanding and remarkable website. Take note that netizens are extremely careful and judicious when browsing websites nowadays; thus, a need for adding a professional touch to your website is a BIG YES. If you want to be ahead of your competitors, then seek some quality web designing services. Hire an expert and take pleasure in the top quality results! A lot of experts in website design and development services are readily available, the critical task on your part as a client is to identify and choose a reliable one. Hiring their services will absolutely benefit you in a bunch of ways.

Professional Approach

Just a glimpse at a professionally built website from the web designing service provider will give you a hint of the amount of professional elements which is incorporated into the website's design. The layout, combination of colors, banner design, logo design, title and even the incorporation of appropriate and unique content stands up to demonstrate the power of good design.

Consistent Brand Identity

A team of professional will create a visual language for your brand with the aim of being consistent across diverse contexts. Your website, logo and business cards must work hand in hand to form a coherent whole. Remember, a brand which has a steady visual language leave a more unforgettable impression than a brand with an unclear visual language.

SEO Friendly Design

A further significant feature is SEO friendly design. Higher levels of scalability for search engine spiders and crawlers are a result of a well-optimized and an excellently website with the right pixel. There is actually a procedural approach to accumulate a well-optimized website and a professional team can bring that into existence.

More Visitors and Eventually More Clients

You want as much as thousands of individuals to visit your website and buy your products or hire your services. Visitors who browse through your website get to know who you are and what your company is. With just a glimpse at your front page, visitors might stay or leave. Hence, to make them stay put and potentially turn them into customers, an interesting, clear and detailed website must be given extra attention and investment.

Distinction from Competitors

With thousands of sites across the web nowadays, there are several sites that actually look the same. They convey the right stuff, the design is pleasant but they do not have the distinctive and one of its kind characteristics. There is nothing special about them. Special means displaying your entire unique selling points into a single coherent visual message. Employ a web designing service and they will definitely bring out the uniqueness of your business.

Form, Structure and Purpose to Content

Your website content and design ought to be flawless. Most individuals will not exert effort to comprehend what you are trying to express. A bunch of unreadable small text and confusing navigation will surely turn visitors away. Web designers work with your web content to convey clear and direct instructions/messages to visitors.

Refined Details

The selection of font styles, spacing of texts, colors and contrast are important details that formulate a distinction in the overall worth of your website. These things may not appear that crucial but in reality; they have an effect on how readable and efficient the website is.

Skilled and Talented Web Designers

A good web designing service provider consists of skilled and talented individuals whom you will get a chance to work with. They have rich and massive exposure to every level of technical details. The team will facilitate in cutting superfluous costs guaranteeing value for your money and time.

Lowest Turnaround Time

By employing the services of a professionals, you will save a lot of your luxurious time since these experts know what to do and how to do it.

Generally, many individuals assume that employing quality expert is costly, however that proves to be a wrong assumption. Keep in mind that all these expenditures will come back to you in form of new clients; therefore, it is truthful to declare that they are a hundred percent deductible! Your investment in your presentation page and the appearance of your business can always be justified.

When advertising your business on the web, it is import to be cautious of your website's design since first impressions creates a lasting impression about your business. Netizens will criticize the value of your business' products and services by the appearance and quality of your website. A website can create the discrepancy between engaging a client and probably losing a prospective client. Do not set your business' name in jeopardy. Take into the service of a experts to build a custom website for your valuable business.

Source: ewebidentity.com